What do you think Steve Jobs would do if he builds an Excel spreadsheet or even writes an Excel VBA program?

In Ken Segall’s new book, Insanely Simple, he observed from meetings with Steve Jobs, he will always start with small groups of smart people–and keep them small. Every time the body count goes higher, it’s inviting complexity to take a seat at the table. He knew that small groups composed of the smartest and most creative people had propelled Apple to its amazing success, and he had no intention of ever changing that.

It’s not different when you’re trying to build a great Excel model or Excel VBA program. Keep the feature count to a minimum. Have a clean and uncluttered interface. Keep focused on what is most important. Work with the right experts. Keep the problem simple and the solution will seem to build itself.

He was obsessed with being simple.

He was obsessed with being simple.